Influence: The Psychology of Persuasion – Robert B. Cialdini
€17.90
Influence: The Psychology of Persuasion
Robert B. Cialdini (2007)
Top-12 Books on Negotiation – #8
Influence: Science and Practice is an examination of the pyschology of complicance (i.e. uncovering which factors cause a person to say “yes” to another’s request).
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