Robert B. Cialdini - Influence: The Psychology of Persuasion

 17,90

Influence: The Psychology of Persuasion

 

Robert B. Cialdini (2007)

Top-12 Books on Negotiation - #8

 

Influence: Science and Practice is an examination of the pyschology of complicance (i.e. uncovering which factors cause a person to say "yes" to another's request).

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